According to the latest research, when it comes down to driving traffic to your website, social media giants like Facebook and Twitter suck at it. That’s what “OutBrain” company’s report says (originally posted on WebProNews).
The report is based on the fact that social media websites do not drive traffic to websites like search engines do. In fact, they’re not even close.
In other words, all these “likes” and “retweets” are good, but not as good as a user who googles something, stumbles upon your website and clicks on the link. “OutBrain” research also states that in case with social networks, users there, most of the time, just read the headlines, and don’t click on it (sometimes same applies to “liking” and “retweeting”).
So, with all that said, Google is a clear leader here. When people search, they usually click a result, which takes them to a webpage/site, in other words, traffic driving has occurred. Read the rest of this entry »